Located in the heart of New York City, this projection mapping show is a main attraction of “Super Bowl Boulevard”, a series of football-themed events spanning thirteen-blocks along Broadway, from 34th to 47th Street. For four nights, the eight-minute show is projected multiple times on the iconic Macy's storefront, a surface of 3390 square feet. NFL fans are treated to a stunning mix of 2D and 3D animation effects mixed with a plethora of archival NFL footage ranging from 8 millimeter to digital.
Moment Factory was approached by the NFL to create Super Bowl Virtual Theater on Macy's. I worked on the pre-production with the Multimedia Director, Nelson de Robles, on the concept art, the storyboard and the mood board of the show.